Privacy Policy

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Who We Are

Formatzen (“we”, “our”, or “us”) is a free browser-based image conversion tool available at FormatZen.app. We provide image conversion, resizing, background removal, watermarking, filtering, and PDF creation tools — all running locally in your web browser.

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Your Images & Files

This is the most important part of our privacy policy:

• All image processing happens locally in your browser using the HTML5 Canvas API and JavaScript.
• Your images are never uploaded to any server, cloud, or third-party service.
• We have zero access to your files at any time.
• Images are never stored, cached, or retained beyond your browser session.
• When you close the browser tab, all image data is permanently gone.

You are always in complete control of your files.

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Information We Collect

We collect minimal data necessary to operate the website and improve the service:

• Analytics data — We may use privacy-friendly analytics (i.e. as page views and general usage patterns) to understand how visitors use the site. This data is anonymised and not linked to any individual.
• Log data — Like all websites, our hosting provider may automatically collect standard server logs including your IP address, browser type, and pages visited. This is standard web infrastructure data.
• Cookies — We may use essential cookies to ensure the website functions correctly. We do not use tracking or advertising cookies beyond what is required by third-party ad networks (see Advertising section below).

We do not collect your name, email address, phone number, or any account information as no account is required to use FormatZen.

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Advertising (Google AdSense)

Formatzen is a free tool supported by display advertising. We use Google AdSense to show ads on this website. As a result:

• Google may use cookies to serve ads based on your prior visits to this and other websites.
• Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the internet.
• You may opt out of personalised advertising by visiting Google Ads Settings.
• You can also opt out via the Network Advertising Initiative opt-out page.

For more information on how Google uses data when you use our site, visit Google’s Privacy & Terms.

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Data Sharing

We do not sell, trade, or rent your personal information to anyone. Period.

• We do not share your data with third parties except as required by law or as described in the Advertising section above (Google AdSense).
• We do not use your data for any profiling or behavioural analysis.
• We do not maintain databases of user information.

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Third-Party Services

FormatZen loads the following third-party resources which have their own privacy policies:

• Google Fonts — Used to load our website fonts (Syne & Figtree). Google may log font requests. Google Privacy Policy.
• Google AdSense — Used to display advertisements. Google Privacy Policy.
• Cloudflare CDN — Used to load the jsPDF library for PDF creation. Cloudflare Privacy Policy.

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Children’s Privacy

Formatzen is not directed at children under the age of 13. We do not knowingly collect any personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it immediately.

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Your Rights

Depending on your location, you may have certain rights regarding your data:

• Right to access — You can request a copy of any personal data we hold about you.
• Right to deletion — You can request deletion of any personal data we hold.
• Right to opt out — You can opt out of personalised advertising at any time via Google Ads Settings.
• GDPR (EU users) — You have additional rights under the General Data Protection Regulation.
• CCPA (California users) — You have additional rights under the California Consumer Privacy Act.

To exercise any of these rights, please contact us using the details below.

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Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of FormatZen after any changes constitutes your acceptance of the updated policy.